Importance of social media for U.S. TV superfans on Twitter 2017

Published by
Stacy Jo Dixon,
Jan 28, 2022
This statistic presents the importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017. During the survey period, 72 percent of respondents stated that a social platform like Twitter played a role in their TV viewing.

Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017

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Release date

September 2017

Region

United States

Survey time period

January 2017

Number of respondents

7,000 respondents

Age group

18 years and older

Special properties

TV superfans are a self-identified cluster within the Twitter insiders online research community of approx. 7,000 users; 2/3 of superfans report to watching more than 3 hours of TV daily

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