Sales share of the U.S. direct selling industry 2022

Published by
D. Tighe,
Sep 11, 2023
In 2022, the U.S. direct selling industry generated around 35 percent of its retail sales from the wellness product category. The United States' second-largest product category, household goods and durables, accounted for a 14 percent sales share.

Product category sales share of the direct selling industry in the United States in 2022

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Release date

July 2023

Region

United States

Survey time period

2022

Supplementary notes

Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100 percent due to rounding.
Figures are based on the entire industry (i.e., DSA member and non-member companies).

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