In 2023, Brown-Forman spent about 506 million U.S. dollars on advertising activities. Brown-Forman's brand portfolio includes Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, and Korbel champagne.
Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023
(in million U.S. dollars)
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Spending in million U.S. dollars
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Brown-Forman. (July 31, 2023). Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/
Brown-Forman. "Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars)." Chart. July 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/
Brown-Forman. (2023). Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/
Brown-Forman. "Brown-forman's Advertising Spending Worldwide in Fiscal Years 2012 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/
Brown-Forman, Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/ (last visited June 18, 2024)
Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2023 (in million U.S. dollars) [Graph], Brown-Forman, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/315814/brown-forman-ad-spend-worldwide/