In 2023, Coca-Cola’s brand was valued at 106.1 billion U.S. dollars, an eight percent increase compared to 2022. After eight years, Coca-Cola returned to the top 10 most valuable global brands ranking.
Why is Coca-Cola’s brand so strong?
It all started in 1886 when John S. Pemberton’s drink was first served at a soda fountain in Atlanta, Georgia, in the United States. Today, more than a hundred years later, Coca-Cola is one of the most powerful brands in the world. Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around 45 percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe.
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Marketing Week. (June 14, 2023). Coca-Cola's brand value from 2006 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/326065/coca-cola-brand-value/
Marketing Week. "Coca-Cola's brand value from 2006 to 2023 (in billion U.S. dollars)." Chart. June 14, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/326065/coca-cola-brand-value/
Marketing Week. (2023). Coca-Cola's brand value from 2006 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/326065/coca-cola-brand-value/
Marketing Week. "Coca-cola's Brand Value from 2006 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/326065/coca-cola-brand-value/
Marketing Week, Coca-Cola's brand value from 2006 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/326065/coca-cola-brand-value/ (last visited June 18, 2024)
Coca-Cola's brand value from 2006 to 2023 (in billion U.S. dollars) [Graph], Marketing Week, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/326065/coca-cola-brand-value/