Main purchasing criteria for beauty products among consumers in France 2023

Published by
Dominique Petruzzi,
May 24, 2024
According to the data provided by a recent survey conducted in France, more than half of participants stated that the most important criterion to them when purchasing beauty and cosmetics products was the price. The composition of the product was selected by about 43 percent of participants. Meanwhile, the brand was the third most popular criterion among French consumers that year.

Main purchasing criteria for cosmetics and beauty products among consumers in France in 2023

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Release date

February 2023

Region

France

Survey time period

January 17 to 19, 2023

Number of respondents

2,030 respondents

Age group

18 years and older

Method of interview

Online omnibus survey

Supplementary notes

The question was phrased by the source as follows: "When you buy cosmetics/beauty products, what is/are the most important criterion/criteria for you?".
Multiple answers were allowed.
*Option selected by consumers who never buy such products.

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