Importance of hotel loyalty programs to customers and hoteliers by region 2015

This statistic shows how important customers and hoteliers consider loyalty programs in traveler's the final decision to book accommodation in 2015, by region. During the survey, 42 percent of North American accommodation customers stated that loyalty programs were important when making their final booking decision. Of the North American Hoteliers questioned, 33 percent cited that they believed special offers played an important role in their customers decision to book.