UK: Next group revenue 2012-2023
Store sales suppressed by online
As a multichannel retailer, Next sells its fashion lines in store locations and online. In fact, by 2018/19 the retailer’s online and store sales had almost evened out and in the following years, online sales overtook retail. Parallel to the notable drop in the retail sales of Next, online sales have surged ahead for the brand since 2010.
Market share drops
Next plc is a high street staple brand for fashion and clearly favoured by British women. It ranked fourth in terms ofnumber of ladies' clothes stores customers in Great Britain in 2021. In that year there were an estimated 6.7 million consumers who bought ladies' clothes in Next. Primark came top of the rankings, with almost 9.6 million customers.