Average daily TV reach in Sweden 2009-2023

Published by
Julia Stoll,
Feb 28, 2024
As of 2023, television reached about 48.8 percent of Swedish population aged three years and older. This marks a decline compared to the previous year, when the share of Swedes watching TV on a daily basis was over 52 percent.

Average daily TV reach in Sweden from 2009 to 2023

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Release date

January 2024

Region

Sweden

Survey time period

2009 to 2023

Number of respondents

3,000 households*

Age group

3 years and older

Supplementary notes

* Refers only to the survey period from 2018 on.
** As of week 40 in 2022, the new video panel was launched and includes households that do not have a TV. As the method differs slightly, viewing that takes place after week 40 in 2022 is not entirely comparable to previous data and conclusions about changes should be drawn with caution.

Figures for 2009 to 2021 were taken from previous publications.

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Television in SwedenTelevision industry in EuropeTelevision industry in the United Kingdom (UK)Public service television in SwedenDigitalization in the media industry in Sweden
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