Snapchat penetration rate in the Netherlands 2017-2018, by age group

This statistic shows the share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group. As of 2018, 72 percent of the respondents aged 15 to 19 years old indicated they used Snapchat. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.

WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis.