Snapchat penetration rate in the Netherlands 2017-2018, by age group

This statistic shows the share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group. As of 2018, 72 percent of the respondents aged 15 to 19 years old indicated they used Snapchat. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A high share of Dutch companies is active on social media and investments in social media advertising are increasing.

WhatsApp and Facebook remain especially popular among the Dutch. The number of daily active users of WhatsApp, Facebook, Youtube, Instagram and Snapchat in the Netherlands has increased from 2016 to 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis.

Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group

201620172018
15-19 years 56%67%72%
20-39 years 11%25%32%
40-64 years 1%4%7%
65-79 years 0%1%1%
80 years and older1%0%1%
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Source

Release date

January 2018

Region

Netherlands

Survey time period

2016 to 2018

Number of respondents

N 2016=10,484; N 2017=8,194; N 2018=6,783

Age group

15 years and older

Special properties

sample is a representative reflection of the Dutch population of 15 years and older

Method of interview

Online survey

Supplementary notes

The figures have been taken from several publications

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Statistics on "Social media in the Netherlands"

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