Lidl customers about looking for cheap deals in Germany 2021
Lidl in Germany
There are over 3,200 Lidl stores in Germany. Lidl has recorded growing revenue year after year in the last decade, generating 25.85 billion euros in 2019. While customers may vary their grocery shopping locations and supermarket choice depending on the specific product they are looking for, many stay loyal to their food retailer, especially regarding discounters. Customers may often be looking for cheap deals, but they also have views on good food and drink. Almost 60 percent of respondents to a survey agreed that these played a big role in their lives. Lidl shoppers also valued healthy eating in 2020, even if it may cost more. The conclusion is that for consumers cheap deals do not come at the price of food quality.
Who is the typical Lidl customer?
Lidl shoppers have been surveyed regarding various demographic criteria. More women than men shop at Lidl. Customers belong to different age groups, though the highest share has been recorded among those aged 50 to 59 years, followed by customers aged 40 to 49 years. Over half of Lidl shoppers are married.