In fiscal year 2021, around 1.9 billion liters of beer were produced in Japan, showing the first increase in production output since 2015. Beer and beer-like beverages (happoshu) are staple products within the alcoholic beverages market in Japan. Among emerging markets, craft beers of microbreweries are gaining in popularity, with over 500 businesses producing their own brews.
Who is the market leader?
The beer market in Japan is dominated by the four major holdings companies Asahi, Suntory, Kirin and Sapporo, with alcoholic beverages making up an integral part of their domestic operations. Beer accounted for over half of the sales revenue generated by Asahi Group Holdings’ alcoholic beverage segment, while beer-like beverages grew to become the second largest revenue source.
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Statistics Bureau of Japan. (November 21, 2023). Production volume of beer in Japan from fiscal year 2012 to 2021 (in billion liters) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/717373/japan-beer-production-volume/
Statistics Bureau of Japan. "Production volume of beer in Japan from fiscal year 2012 to 2021 (in billion liters)." Chart. November 21, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/717373/japan-beer-production-volume/
Statistics Bureau of Japan. (2023). Production volume of beer in Japan from fiscal year 2012 to 2021 (in billion liters). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/717373/japan-beer-production-volume/
Statistics Bureau of Japan. "Production Volume of Beer in Japan from Fiscal Year 2012 to 2021 (in Billion Liters)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/717373/japan-beer-production-volume/
Statistics Bureau of Japan, Production volume of beer in Japan from fiscal year 2012 to 2021 (in billion liters) Statista, https://www.statista.com/statistics/717373/japan-beer-production-volume/ (last visited June 18, 2024)
Production volume of beer in Japan from fiscal year 2012 to 2021 (in billion liters) [Graph], Statistics Bureau of Japan, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/717373/japan-beer-production-volume/