Outdoor ad spending APAC 2012-2024

Published by Leander von Kameke, Nov 30, 2023
In 2021, out-of-home (OOH) advertising spending in the Asia-Pacific region amounted to approximately 15.8 billion U.S. dollars, marking an increase from about 12.7 billion dollars in 2012. Outdoor ad expenditure was forecast to increase further in the next few years, reaching over 19.8 billion dollars in 2024.

Out-of-home (OOH) advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 (in billion U.S. dollars)

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Release date

December 2021

Region

Asia, APAC

Survey time period

2012 to 2021

Special properties

current prices

Supplementary notes

* Forecast.

Figures have been rounded.

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Statistics on " Advertising in the Asia-Pacific region "

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Other statistics that may interest you Advertising in the Asia-Pacific region

Overview

4

Ad spend

5

Traditional

6

Digital

6

Leading agencies

3

Advertiser perspective

3

Consumer perspective

3

Further related statistics

15

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Topics

Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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