Italy: hotels market revenue 2019-2028

The revenue in the 'Hotels' segment of the travel & tourism market in Italy was forecast to continuously increase between 2024 and 2028 by in total 0.2 billion U.S. dollars (+2.23 percent). After the eighth consecutive increasing year, the indicator is estimated to reach 9.2 billion U.S. dollars and therefore a new peak in 2028.

Find other key market indicators concerning the average revenue per user (ARPU) and number of users.

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Revenue of the hotels market in Italy from 2019 to 2028 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

February 2024

More information

Region

Italy

Survey time period

2019 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Hotels market includes hotels and professionally-run guest houses. These accommodations can be booked directly via the providers website, through a tour operator, a travel agency, an online travel agency (OTA), or by telephone.

Additional Information:

The main performance indicators of the Hotels market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year. Well-known providers are Hotels.com, trivago, and Booking.com.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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