Leading home care brands' household penetration rate in the UK 2022

Published by
Dominique Petruzzi,
Jun 22, 2023
This statistic presents the household penetration rate of leading home care brands in the United Kingdom (UK) in 2022. That year, Fairy was the home care brand with the highest penetration rate in the UK, with nearly 70 percent of households buying the brand. Comfort and Domestos ranked in second and third place, with penetration rates of 42.7 percent and 41 percent, respectively.

Household penetration rate of leading home care brands in the United Kingdom (UK) in 2022

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Release date

June 2023

Region

United Kingdom

Survey time period

2022

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

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