What influences purchase decisions when holiday shopping in the U.S. 2023, by gender

Published by
D. Tighe,
Jun 4, 2024
During 2023's holiday season, 65 percent of female-identifying consumers in the United States stated that the price of a product was one of the primary factors influencing their purchase decision when holiday shopping. Many also found convenience and a speedy delivery important when making purchases.

Influences on purchase decisions of men and women when shopping in the United States during the holiday season 2023

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Source

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Release date

November 2023

Region

United States

Survey time period

2023

Number of respondents

4,011 respondents

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How important are the following factors to you when holiday shopping?"
The results shown here were the top four choices from a list of nine options.
The source did not indicate an exact publication date for the survey. In this statistic, date of access is used in lieu of date of release.

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