Latin America: countries with most Instagram users 2024

Published by
Tiago Bianchi,
May 22, 2024

As of January 2024, Brazil was home to approximately 140 million users of Instagram. This is more than the rest of the Latin American top-five countries combined. Mexico had around 47 million Instagram users, while Argentina, Colombia, and Chile had 27.81 million, 20.56 million, and 13.15 million users, respectively. Similarly, Brazil and Mexico also had the largest number of Facebook users in Latin America.

Countries with the most Instagram users in Latin America as of January 2024 (in millions)

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Release date

February 2024

Region

LAC

Survey time period

January 2024

Age group

13 years and older

Supplementary notes

Figures have been rounded.
The source does not specify the date of publication. The release date given is the date of access.

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Statistics on " Social media usage in Latin America "

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Other statistics that may interest you Social media usage in Latin America

Overview

7

Audiences

8

Activities

6

Behavior

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Social media advertising

8

Further related statistics

18

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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