Most popular online shopping categories in Poland 2021-2023

Published by
Adriana Sas,
Dec 21, 2023
In 2023, 80 percent of respondents in Poland stated that they bought clothing and accessories via internet retailers. The second most popular online shopping category was "Footwear"; 67 percent of respondents bought products from this category.

Most popular products e-shoppers buy online in Poland from 2021 to 2023

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Release date

September 2023

Region

Poland

Survey time period

2021 to 2023

Number of respondents

1,360 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: (Polish) "Dla każdej kategorii produktów wymienionych na poniższej liście, wskaż czy kiedykolwiek je kupiłaś/eś przez internet, czy kupiłeś w ciągu 12 miesięcy i czy zamierzasz kupić je w przyszłości." (English: "For each product category listed below point out if you you have ever purchased them online, have you purchased them within 12 months, whether you intend to purchase them in the future?").

The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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