Amazon was the most popular online platform for books purchases in Italy, a survey revealed. In September 2021, about four in ten Italian book readers would shop on Amazon.it. Other Italian marketplaces like Ibs or Feltrinelli registered a preference rate below ten percent, although outdoing other online stores and e-commerce sites of publishing houses.
Share of online shoppers purchasing books in Italy in 2020 and 2021, by channel
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Mar 2020
May 2020
Oct 2020
Sep 2021
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Associazione Italiana Editori. (December 6, 2021). Share of online shoppers purchasing books in Italy in 2020 and 2021, by channel [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/963267/online-books-purchases-growth-in-italy/
Associazione Italiana Editori. "Share of online shoppers purchasing books in Italy in 2020 and 2021, by channel." Chart. December 6, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/963267/online-books-purchases-growth-in-italy/
Associazione Italiana Editori. (2021). Share of online shoppers purchasing books in Italy in 2020 and 2021, by channel. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/963267/online-books-purchases-growth-in-italy/
Associazione Italiana Editori. "Share of Online Shoppers Purchasing Books in Italy in 2020 and 2021, by Channel." Statista, Statista Inc., 6 Dec 2021, https://www.statista.com/statistics/963267/online-books-purchases-growth-in-italy/
Associazione Italiana Editori, Share of online shoppers purchasing books in Italy in 2020 and 2021, by channel Statista, https://www.statista.com/statistics/963267/online-books-purchases-growth-in-italy/ (last visited June 18, 2024)
Share of online shoppers purchasing books in Italy in 2020 and 2021, by channel [Graph], Associazione Italiana Editori, December 6, 2021. [Online]. Available: https://www.statista.com/statistics/963267/online-books-purchases-growth-in-italy/