Valentina Dencheva
Researcher
Detailed statistics
Leading areas in which marketers used AI worldwide as of 2023
Detailed statistics
Generative AI tools & platforms used in marketing & advertising worldwide 2023
Detailed statistics
Top ways for creators using AI in the U.S. 2023
Role of AI in digital marketing in the UK 2023
Role of artificial intelligence (AI) in digital marketing according to brand marketers in the United Kingdom (UK) as of February 2023
Challenges of implementing AI in digital advertising in the UK 2023
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in the United Kingdom (UK) as of September 2023
Challenges of implementing AI in digital advertising in Germany 2023
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Germany as of September 2023
Challenges of implementing AI in digital advertising in Europe 2023
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Europe as of September 2023
Top challenges to AI adoption in marketing in India 2023
Leading challenges to artificial intelligence adoption in marketing in India in 2023
Leading risks of generative AI adoption in marketing in India 2023
Leading risks of generative artificial intelligence adoption in marketing in India in 2023
Adoption of AI in marketing strategies in India 2023
Adoption of artificial intelligence in marketing strategies in India in 2023
Risks of inadequate marketing automation & AI adoption in small businesses 2023
Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023
Usage plans for AI & ML in influencer marketing worldwide 2024, by shares
Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024
Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
Leading reasons why artificial intelligence (AI) is applied in marketing events and webinars according to marketing professionals in the United States and selected countries in Western Europe as of September 2023
Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023
Leading ways in which artificial intelligence (AI) can elevate the experience of marketing event attendees according to marketing professionals in the United States and selected countries in Western Europe as of September 2023
Top purposes of AI and ML for influencer marketing worldwide 2024
Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024
Adoption of artificial intelligence (AI)-driven payments worldwide 2023, by age group
Share of consumers worldwide who indicate they used artificial intelligence (AI) for digital payments as of 2023, by age group
Benefits of AI in digital advertising in Europe 2023
Benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Europe as of September 2023
Generative AI adoption by organizations worldwide 2023, by region
Adoption share of generative artificial intelligence (GenAI) by organizations worldwide in 2023, by region
Adoption of AI in organizations 2022-2023, by region
Adoption share of artificial intelligence (AI) by organizations worldwide from 2022 to 2023, by region
Benefits of AI in digital advertising in Germany 2023
Leading benefits of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns according to among media professionals in Germany as of September 2023
Adoption of AI compared to generative AI in enterprises worldwide in 2023
Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function
Artificial Intelligence (AI) market size/revenue comparisons 2020-2030
Market size and revenue for artificial intelligence worldwide from 2020 to 2030 (in billion U.S. dollars)
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
Attitude towards generative AI adoption in marketing in India 2023
Attitude towards generative artificial intelligence adoption in marketing in India in 2023
Adoption rate in business of AI worldwide and selected countries 2023
Rate of adoption and deployment of artificial intelligence (AI) in enterprise globally and in selected countries in 2023
SMBs leading concerns or hesitations about using AI for marketing in the U.S. 2023
Leading concerns or hesitations among SMBs about using artificial intelligence (AI) and/or automation technology for marketing purposes in the United States as of June 2023
AI adoption across different sectors in Nordic enterprises, 2021-2023
Artificial intelligence (AI) adoption across different sectors within Nordic organizations from 2021 to 2023
Leading areas SMBs used AI and/or automation for marketing in the U.S. 2023
Leading areas SMBs used artificial intelligence (AI) and/or automation for marketing purposes in the United States as of June 2023
Estimated time SMBs saved on marketing in a week by using AI in the U.S. 2023
Estimated time SMBs saved on marketing in a week by using artificial intelligence (AI) and/or automation technology in the United States as of June 2023 (in minutes)
Main ethical principles when implementing AI in Latin American businesses 2023
Most important ethical principles when implementing artificial intelligence (AI) in Latin American businesses 2023
Expected savings from using AI in SMBs marketing in the U.S. 2023
Expected savings from using artificial intelligence (AI) and/or automation technology in SMBs marketing over the next 12 months in the United States as of June 2023 (in U.S. dollars)
Share of SMBs who use AI in marketing/social media in the U.S. 2023
Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023
Business attitudes toward generative AI in online brand interactions ANZ 2023
Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023
Business adoption levels of AI globally according to CEOs & CMOs 2023
Levels of business adoption of artificial intelligence (AI) according to CEOs and CMOs worldwide as of November 2023, by share
Future use of AI in marketing in Austria, Germany & Switzerland 2023, by application
Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023
Generative AI's future economic impact on organizations worldwide 2023, by industry
Forecasted impact on organizations' revenue worldwide by the adoption of generative artificial intelligence (GenAI) in 2023, by industry
Use and adoption of AI by companies in Latin America 2022-2023, by maturity level
Use and adoption of artificial intelligence (AI) by businesses in Latin America in 2022 and 2023, by maturity level
Artificial Intelligence market size worldwide 2020-2023
Artificial intelligence (AI) market revenues worldwide in 2020 and forecasts from 2021 to 2023 (in billion U.S. dollars)
Consumer opinion on artificial intelligence (AI)-driven payments worldwide 2023
Share of consumers worldwide who indicate they feel comfortable with using artificial intelligence (AI) for digital payments as of 2023
Artificial intelligence solutions spending share APAC 2022, by sector
Share of spending on artificial intelligence (AI) solutions in the Asia-Pacific region in 2022, by sector
Artificial intelligence solutions spending share APAC 2022, by country
Share of spending on artificial intelligence (AI) solutions in the Asia-Pacific region in 2022, by selected country
Usage of artificial intelligence (AI) by construction companies in the U.S. 2023-2024
Share of construction companies using or expecting to use artificial intelligence (AI) in the United States from the 4th quarter 2023 to 1st quarter 2024
Digital marketing tools market size 2022-2026
Sales value of the digital marketing tools market in Japan from 2022 to 2023 with a forecast until 2026 (in billion Japanese yen)
Digital marketing spends India FY 2018-2024
Annual digital marketing spending in India from fiscal year 2018 to 2023, with an estimate for 2024 (in billion Indian rupees)
Top marketing activities transformed by generative AI in U.S., UK & Australia 2023
Leading marketing activities transformed by generative artificial intelligence (AI) according to marketers in the United States, United Kingdom, and Australia as of May 2023
Usage of AI in marketing in Germany 2024, by segment
Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment
Artificial intelligence types used for customer experience improvement worldwide 2022
Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022
Preparedness of companies' technology infrastructure for generative AI adoption 2024
Self-assessed preparedness of worldwide organizations' technology infrastructure for the adoption of generative artificial intelligence (AI) as of 2024
Preparedness of global companies' strategy for generative AI adoption 2024
Self-assessed preparedness of organizations' strategy worldwide for the adoption of generative artificial intelligence (AI) as of 2024
Companies' reasons for not using artificial intelligence in Turkey 2023
Companies' reasons for not using artificial intelligence in Turkey in 2023
Reported barriers to AI adoption in healthcare in the U.S. in 2023
Share of health systems and hospitals that reported the following issues were barriers to artificial intelligence (AI) adoption in the United States as of 2023
Leading banks in AI adoption in Americas and Europe 2023
Leading banks in artificial intelligence (AI) readiness in the Americas and Europe in 2023
Areas of business operations that concentrate AI use cases in companies 2023
Business departments exploring artificial intelligence (AI) use cases in companies in 2023
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