Public Cloud - Germany

Germany

Revenue in the Public Cloud market is projected to reach US$32.08bn in 2024.
Software as a Service dominates the market with a projected market volume of US$17.06bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.59%, resulting in a market volume of US$72.11bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$703.10 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Germany has been experiencing significant growth in recent years, driven by customer preferences for flexible and scalable computing resources, as well as the increasing adoption of cloud technologies by businesses across various industries. Customer preferences in the German market have shifted towards the Public Cloud due to its numerous benefits, including cost savings, improved agility, and the ability to easily scale resources up or down based on demand. Businesses in Germany are increasingly looking to leverage the Public Cloud to optimize their IT infrastructure and drive digital transformation initiatives. Trends in the market indicate a growing demand for Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions in Germany. This is driven by the need for businesses to quickly provision and manage their computing resources, without the need for significant upfront investments in hardware and infrastructure. Additionally, there is a rising demand for cloud-native technologies and solutions, as businesses seek to develop and deploy applications that are specifically designed for the cloud environment. Local special circumstances in Germany, such as strict data protection regulations and concerns about data sovereignty, have also influenced the development of the Public Cloud market. German businesses and consumers place a high value on data privacy and security, and therefore prefer cloud providers that offer strong data protection measures and comply with local regulations. This has led to the emergence of local cloud providers in Germany, who cater to the specific needs and requirements of the German market. Underlying macroeconomic factors, such as the increasing digitalization of businesses and the growing importance of cloud technologies in driving innovation and competitiveness, have further fueled the growth of the Public Cloud market in Germany. The country's strong economy and robust IT infrastructure have created a favorable environment for cloud adoption, with businesses across various sectors recognizing the potential of the Public Cloud to transform their operations and drive business growth. In conclusion, the Public Cloud market in Germany is experiencing significant growth, driven by customer preferences for flexible and scalable computing resources, as well as the increasing adoption of cloud technologies by businesses. The market is characterized by a growing demand for IaaS and PaaS solutions, as well as cloud-native technologies. Local special circumstances, such as data protection regulations and concerns about data sovereignty, have also influenced the development of the market. Underlying macroeconomic factors, such as the digitalization of businesses and the importance of cloud technologies in driving innovation, have further fueled the growth of the Public Cloud market in Germany.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.