breakdown by segment shows that toys clearly dominated the market. The character merchandising market is part of the larger character business market, which also encompasses the character licensing business.
The character merchandising market in Japan was valued at 1.27 trillion Japanese yen in fiscal year 2022. A Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen)
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Other statistics that may interest you Toy market in Japan
Overview
5
- Premium Statistic Toy market size in Japan FY 2013-2022
- Premium Statistic Toy market size in Japan FY 2022, by type
- Premium Statistic Production volume of plastic models Japan 2013-2022
- Premium Statistic Production volume of electronic toys Japan 2013-2022
- Premium Statistic Toys household expenditure in Japan 2014-2022
Trade
4
Sales
5
- Premium Statistic Card game market size in Japan FY 2016-2023
- Premium Statistic Toys for adults market size in Japan FY 2018-2022
- Premium Statistic Plastic models sales value in Japan 2013-2022
- Premium Statistic Electronic toys sales value in Japan 2013-2022
- Premium Statistic Plush toys market size in Japan FY 2018-2022
Otaku market
6
- Premium Statistic Character merchandising market size in Japan FY 2014-2023
- Premium Statistic Anime merchandising market size Japan 2013-2022
- Premium Statistic Trading card games market size in Japan FY 2018-2022
- Premium Statistic Capsule toys market size in Japan FY 2016-2023
- Premium Statistic Plastic character model market size in Japan FY 2016-2023
- Premium Statistic Dolls market size in Japan FY 2014-2023
Major companies
5
- Premium Statistic Bandai Namco's net sales in the toy and hobby segment FY 2019-2024
- Premium Statistic Bandai Namco's sales of toy and hobby business IPs in Japan FY 2023
- Premium Statistic Happinet's net sales FY 2014-2023
- Premium Statistic Tomy's net sales in Japan FY 2018-2023
- Premium Statistic OLC Group's merchandise net sales FY 2016-2023
Children's toy
4
- Premium Statistic Share of preschoolers playing with building blocks in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with toys and miniature models in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with jigsaw puzzles in Japan 1995-2022
- Premium Statistic Share of preschoolers playing with cards in Japan 1995-2022
Collectibles
4
Further related statistics
16
- Share of consumers who often give character goods as gifts Japan 2019
- Advertising expenditure for toys in Germany 2000-2017
- Coronavirus impact on advertising investment in Spain 2020
- Measures taken by advertising industry due to coronavirus in Spain 2020
- Share of consumers who often purchase character goods Japan 2019
- Share of people who like fictional characters Japan 2019
- Number of companies in the games and toys in Italy 2018, by business size
- Share of people who have a favorite fictional character Japan 2019
- Import value of toys, games and sports equipment into India FY 2004-2016
- Cinema advertising spending in the UAE 2008-2015
- Kadokawa's profit FY 2015-2023
- Advertising spending in Iceland 2009-2022
- Share of consumers who trusted nutritional supplements in Taiwan 2022, by gender
- Sales volume of PVC film in Taiwan 2009-2019
- Ferroalloys demand volume in Japan 2013-2022
- Domestic cement sales of Semen Indonesia Group 2016-2023
Further Content: You might find this interesting as well
Statistics
- Share of consumers who often give character goods as gifts Japan 2019
- Advertising expenditure for toys in Germany 2000-2017
- Coronavirus impact on advertising investment in Spain 2020
- Measures taken by advertising industry due to coronavirus in Spain 2020
- Share of consumers who often purchase character goods Japan 2019
- Share of people who like fictional characters Japan 2019
- Number of companies in the games and toys in Italy 2018, by business size
- Share of people who have a favorite fictional character Japan 2019
- Import value of toys, games and sports equipment into India FY 2004-2016
- Cinema advertising spending in the UAE 2008-2015
- Kadokawa's profit FY 2015-2023
- Advertising spending in Iceland 2009-2022
- Share of consumers who trusted nutritional supplements in Taiwan 2022, by gender
- Sales volume of PVC film in Taiwan 2009-2019
- Ferroalloys demand volume in Japan 2013-2022
- Domestic cement sales of Semen Indonesia Group 2016-2023
Yano Research. (August 2, 2023). Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/
Yano Research. "Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen)." Chart. August 2, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/
Yano Research. (2023). Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/
Yano Research. "Value of The Character Merchandising Market in Japan from Fiscal Year 2014 to 2022 with a Forecast until 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/
Yano Research, Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/ (last visited June 15, 2024)
Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph], Yano Research, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/