During a survey fielded in Europe, the Middle East, and Africa (EMEA) in the third quarter of 2022, 44 percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. Sixteen percent of respondents said that the ads were the only reason they made a purchase.
Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022
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Digital Turbine. (October 26, 2022). Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
Digital Turbine. "Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022." Chart. October 26, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
Digital Turbine. (2022). Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
Digital Turbine. "Impact of Black Friday/Cyber Monday Period Mobile Advertising on Purchase Decisions in Europe, The Middle East and Africa (Emea) as of 3rd Quarter 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
Digital Turbine, Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022 Statista, https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/ (last visited June 15, 2024)
Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022 [Graph], Digital Turbine, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/