Reasons for EMEA region mobile gamers to watch in-app video ads 2021
As of the fourth quarter of 2021, 64 percent of mobile gamers in Europe, the Middle East, and Africa reported watching in-app video ads while playing in order to gain in-game rewards. Around 25 percent reported doing so to find products to purchase, while approximately 35 percent of respondents reported watching ads only if related to their specific interests.