Super Bowl in-game ad spending in the U.S. 2022, by industry
The automotive industry was the one that spent the most in in-game advertising during Super Bowl LVI in 2022, with an expenditure of 99.3 million U.S. dollars. Web-based, television, radio, print, and motion pictures followed with an ad spend of 70.5 million, while the financial industry rounded out the top three with a spend of 57.6 million.