Preference for when to stream original shows with several seasons UK 2023, by age
Nearly half of adults in the UK stated in a 2023 survey that it makes no difference to them whether an original TV show on streaming services has already finished or not before starting to watch. A further 39 percent of respondents sometimes or always wait until an original with several seasons and a connected storyline ends completely. Younger age groups, in particular, wait for streaming originals' finale before starting to watch.