Share of NFL Sunday Ticket sign-ups on YouTube Primetime Channels in the U.S. 2023
With the beginning of the National Football League (NFL) season in September 2023, sign-ups for YouTube Primetime Channels in the U.S. soared. That month, 80 percent of all new customers on YouTube Primetime Channels came from sign-ups through the NFL Sunday Ticket, up by over 20 percentage points compared to August 2023.