Key figures on health, fragrance and cosmetics e-commerce in Brazil 2023
In the first half of 2023, e-commerce sales of fragrances and cosmetics accounted for four of the gross merchandise volume (GMV) in Brazil, compared to three for the healthcare segment. The average purchase amount for fragrances and cosmetics was 122 Brazilian reals, against about140 reals for health products. Furthermore, health products constituted ten percent of all e-commerce orders, whereas fragrances and cosmetics comprised 15 percent.