Demand for digital services in the exhibition industry worldwide 2021-2023
According to a 2023 survey of venue operators and organizers worldwide, technologies for event analytics and data collection were the most demanded digital service in the exhibition industry. That year, 52 percent of respondents expressed interest in such tools, stable compared to the 2021 study. By contrast, the demand for hybrid or virtual event solutions declined from 66 percent in 2021 to just 11 percent in 2023.