![Stacy Jo Dixon](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3088_1692860884.png)
U.S. consumer trust in businesses based on amount of online reviews read 2019, by age
During a November 2019 survey it was found that the average number of reviews U.S. consumers read before trusting a business was ten. However, younger age groups were more likely to read more reviews before trusting a business.