How many online reviews do you need to read before you feel that you can trust a business?

Trust in businesses based on amount of online reviews read 2014-2017 This statistic illustrates the amount of online reviews that consumers feel that they need to read before trusting a business. During the October 2017 survey it was found that 34 percent of respondents had to read four to six reviews to trust a business.
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2014201520162017
13%5%4%3%
2-326%35%28%29%
4-635%33%36%34%
7-1020%14%22%20%
11-209%6%6%7%
21+8%7%4%6%
2014201520162017
13%5%4%3%
2-326%35%28%29%
4-635%33%36%34%
7-1020%14%22%20%
11-209%6%6%7%
21+8%7%4%6%
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Description Source More information
This statistic illustrates the amount of online reviews that consumers feel that they need to read before trusting a business. During the October 2017 survey it was found that 34 percent of respondents had to read four to six reviews to trust a business.
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Release date
November 2017
Region
United States
Survey time period
October 2017
Number of respondents
1,031 respondents
Method of interview
Panel survey
Supplementary notes
Consumers who said they didn’t read reviews were removed from the analysis.

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