How many online reviews do you need to read before you feel that you can trust a business?

Trust in businesses based on amount of online reviews read 2014-2017 This statistic illustrates the amount of online reviews that consumers feel that they need to read before trusting a business. During the October 2017 survey it was found that 34 percent of respondents had to read four to six reviews to trust a business.
Show more
2014201520162017
13%5%4%3%
2-326%35%28%29%
4-635%33%36%34%
7-1020%14%22%20%
11-209%6%6%7%
21+8%7%4%6%
2014201520162017
13%5%4%3%
2-326%35%28%29%
4-635%33%36%34%
7-1020%14%22%20%
11-209%6%6%7%
21+8%7%4%6%
Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic illustrates the amount of online reviews that consumers feel that they need to read before trusting a business. During the October 2017 survey it was found that 34 percent of respondents had to read four to six reviews to trust a business.
Show more
Release date
November 2017
Region
United States
Survey time period
October 2017
Number of respondents
1,031 respondents
Method of interview
Panel survey
Supplementary notes
Consumers who said they didn’t read reviews were removed from the analysis.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Online reviews

All Information
in one Presentation

Online reviews

Everything On "Online reviews" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Online reviews"

  • Overview
  • Product reviews
  • Business reviews
The most important statistics
  • Review platforms
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News