In the first half of 2022, the global viewability rate of mobile web video ads stood at 80.1 percent, meaning 80.1 percent of video ads displayed on the mobile web were in view in the measured period. Between the send half of 2019 and the first half of 2022, the share increased by over eight percentage points.
Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022
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TotalMedios. (September 16, 2022). Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
TotalMedios. "Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022." Chart. September 16, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
TotalMedios. (2022). Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
TotalMedios. "Mobile Web Video Advertising Viewability Rates Worldwide from 2nd Half 2019 to 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/
TotalMedios, Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 Statista, https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/ (last visited June 15, 2024)
Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/871226/online-video-ad-viewability-americas/