Total stream duration in Italy weekly 2024, by channel
In Italy, the TV channel with the highest total stream duration amount was the first channel of the Italian national broadcaster Canale 5, with nearly 11 million hours from March 10 to 16, 2024. Second came Rai 1 owned by mass media company Rai. In terms of number of streams, Mediaset's channel Canale 5 registered the highest volume, being streamed over 97 million times in the same period.
Video display modes
As far as video content is concerned, the live mode dwarfed the on-demand one. Over a week in mid-March of 2024, the streaming of live videos lasted on average around 20 minutes, while the average stream duration of on-demand videos was roughly nine minutes. A similar ratio was registered in the weeks prior.
Online video audience
The interest for up-to-date news regarding coronavirus (COVID-19) drove the already increasing consumption of online video. News media outlets, especially newspapers’ websites, experienced a significant growth in their online audience over March 2020. The unique users of La7 TV channel, for example, increased from two million in February 2020 to over four million as of mid-March 2020.