Most purchased categories online on Hot Sale in Mexico 2023

Published by
Stephanie Chevalier,
May 22, 2024
In the 2023 edition of the Hot Sale, the most purchased category was Fashion, bought by four out of ten digital shoppers during the commercial event. Beauty and personal care ranked second, with nearly a quarter of respondents, followed by computers, tablets, and mobiles, with 23 percent.

Most popular categories purchased online during Hot Sale in Mexico in 2023

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Release date

July 2023

Region

Mexico

Survey time period

June 2023

Number of respondents

457 online shoppers

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Hot Sale is the largest online retail event in Mexico. In 2023, it was held from May 29 from 00:00 to 23:59 hours on June 6.

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Topics

E-commerce in MexicoE-commerce in the United StatesE-commerce in BrazilOnline grocery shopping in Mexico Fashion e-commerce in Mexico
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