U.S. consumers' reasons for shopping in store on Black Friday 2021

Published by
D. Tighe,
Dec 7, 2023
According to a survey carried out in the United States in 2021, taking advantage of sales or the best deals of the season was the leading reason to shop in-store on Black Friday - about seven in ten of respondents shopped in brick-and-mortar stores for this reason. Approximately a quarter of American shoppers stated overall excitement of the day was their main reason for shopping.

Why consumers plan to shop in-store on Black Friday in the United States in 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

2021

Region

United States

Survey time period

October 21-25, 2021

Number of respondents

368 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: “Why will you be shopping in-store on Black Friday?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " National holidays in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you National holidays in the U.S.

Overview

5

New Year's Eve

4

Independence Day

5

Easter

5

Thanksgiving

4

Black Friday

5

Christmas

7

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

National holidays in the United StatesU.S. Christmas season shoppingHoliday season e-commerce in the United StatesHoliday season in CanadaChristmas season in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu