According to a 2023 survey conducted across 26 countries worldwide, around 72 percent of respondents stated that they used YouTube for accessing South Korean pop music (K-pop) content. YouTube Music was used by a further 42 percent. Apart from YouTube, Spotify was the most popular way to access K-pop internationally.
Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. "Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023." Chart. April 2, 2024. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. (2024). Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. "Popular Online Music Services for Accessing South Korean Pop Music (K-pop) Worldwide as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange, Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 Statista, https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/ (last visited June 17, 2024)
Popular online music services for accessing South Korean pop music (K-pop) worldwide as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/