In 2028, OTT TV and video revenue from subscription video-on-demand (SVOD) in Eastern Europe was forecast to reach 5.7 billion U.S. dollars, nearly doubling compared to 2022. Subscription-based VOD services were expected to contribute the most to the revenue, followed by advertising-based VOD.
Over-the-top (OTT) TV and video revenue in Eastern Europe from 2022 to 2028, by segment
(in million U.S. dollars)
Characteristic
SVOD
AVOD
Rental
DTO
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In its study on Eastern Europe, the source considered the following countries: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, and Ukraine.
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Digital TV Research. (March 1, 2023). Over-the-top (OTT) TV and video revenue in Eastern Europe from 2022 to 2028, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/
Digital TV Research. "Over-the-top (OTT) TV and video revenue in Eastern Europe from 2022 to 2028, by segment (in million U.S. dollars)." Chart. March 1, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/
Digital TV Research. (2023). Over-the-top (OTT) TV and video revenue in Eastern Europe from 2022 to 2028, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/
Digital TV Research. "Over-the-top (Ott) Tv and Video Revenue in Eastern Europe from 2022 to 2028, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/
Digital TV Research, Over-the-top (OTT) TV and video revenue in Eastern Europe from 2022 to 2028, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/ (last visited June 18, 2024)
Over-the-top (OTT) TV and video revenue in Eastern Europe from 2022 to 2028, by segment (in million U.S. dollars) [Graph], Digital TV Research, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/