In fiscal year 2022, around 601 Harley Davidson bikes were sold across India. Since fiscal year 2017, there was a continuous decline in this sales volume. Since it entered the Indian market, it had sold approximately 28,000 motorbikes.
Harley Davidson and India
The product portfolio of the two-wheeler companies is gradually moving towards engines with higher volumes. Several foreign motorcycle companies established their presence in India by collaborating with domestic two-wheeler companies. KTM AG partnered with Bajaj Autos. Since fiscal year 2013, the sales volume for KTM bikes in India has grown considerably. This was in contrast with Harley Davidson, which went solo in the country. In September 2020, it announced on seizing its operations, independently, in the country. This closure resulted in the unemployment of 70 employees. The company planned to partner with Hero MotorCorp that would hold sole distribution and manufacturing rights in the country.
Two-wheeler industry
The two-wheeler industry in India has grown rapidly, post-liberalization. In the last 30 years, the number of two-wheeler manufacturers soared in the country. It went on to become the largest commercial vehicles segment in terms of sales volume. The two-wheeler segment was further sub-divided into scooters, motorbikes, and mopeds, with motorbikes being in the highest demand. The segment evolved quickly according to the market norms and customer requirements. Initially, two-wheelers in the country had a two-stroke engine, which was faced out owing to India being a signatory to the Kyoto protocol. The industry is now trending towards electrically operated vehicles.
Number of Harley Davidson bikes sold in India from financial year 2015 to 2022
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OverDrive. (May 16, 2022). Number of Harley Davidson bikes sold in India from financial year 2015 to 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1185142/india-number-of-harley-davidson-bikes-sold/
OverDrive. "Number of Harley Davidson bikes sold in India from financial year 2015 to 2022." Chart. May 16, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1185142/india-number-of-harley-davidson-bikes-sold/
OverDrive. (2022). Number of Harley Davidson bikes sold in India from financial year 2015 to 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1185142/india-number-of-harley-davidson-bikes-sold/
OverDrive. "Number of Harley Davidson Bikes Sold in India from Financial Year 2015 to 2022." Statista, Statista Inc., 16 May 2022, https://www.statista.com/statistics/1185142/india-number-of-harley-davidson-bikes-sold/
OverDrive, Number of Harley Davidson bikes sold in India from financial year 2015 to 2022 Statista, https://www.statista.com/statistics/1185142/india-number-of-harley-davidson-bikes-sold/ (last visited June 18, 2024)
Number of Harley Davidson bikes sold in India from financial year 2015 to 2022 [Graph], OverDrive, May 16, 2022. [Online]. Available: https://www.statista.com/statistics/1185142/india-number-of-harley-davidson-bikes-sold/