As of 2022, over half of the institutional investors surveyed noted their main motivation for turning to non-traditional media sources was to access information that was not available in traditional format. Company-specific research followed as the second highest motivation noted by 47 percent of respondents.
Top drivers leading investors to non-traditional media sources in 2022
Characteristic
Share of respondents
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Brunswick. (June 22, 2022). Top drivers leading investors to non-traditional media sources in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1236828/investors-non-tradtion-media-sources-worldwide/
Brunswick. "Top drivers leading investors to non-traditional media sources in 2022." Chart. June 22, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1236828/investors-non-tradtion-media-sources-worldwide/
Brunswick. (2022). Top drivers leading investors to non-traditional media sources in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1236828/investors-non-tradtion-media-sources-worldwide/
Brunswick. "Top Drivers Leading Investors to Non-traditional Media Sources in 2022." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1236828/investors-non-tradtion-media-sources-worldwide/
Brunswick, Top drivers leading investors to non-traditional media sources in 2022 Statista, https://www.statista.com/statistics/1236828/investors-non-tradtion-media-sources-worldwide/ (last visited June 18, 2024)
Top drivers leading investors to non-traditional media sources in 2022 [Graph], Brunswick, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1236828/investors-non-tradtion-media-sources-worldwide/