The annual expenditure of businesses on social media advertising in Japan was estimated to exceed 972 billion Japanese yen in 2023. It was expected that the market, which is part of the larger social media marketing market, would grow further in the coming years and reach a value of approximately 1.69 trillion yen by 2027.
Annual expenditure on social media advertising in Japan from 2020 to 2023 with a forecast until 2027
(in billion Japanese yen)
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Annual expenditure in billion Japanese yen
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CyberBuzz. (November 1, 2022). Annual expenditure on social media advertising in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1246303/japan-social-media-advertising-market-size/
CyberBuzz. "Annual expenditure on social media advertising in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1246303/japan-social-media-advertising-market-size/
CyberBuzz. (2022). Annual expenditure on social media advertising in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1246303/japan-social-media-advertising-market-size/
CyberBuzz. "Annual Expenditure on Social Media Advertising in Japan from 2020 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246303/japan-social-media-advertising-market-size/
CyberBuzz, Annual expenditure on social media advertising in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246303/japan-social-media-advertising-market-size/ (last visited June 18, 2024)
Annual expenditure on social media advertising in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246303/japan-social-media-advertising-market-size/