Share of travel/hospitality companies incorporating digitalization worldwide 2020
In 2020, executives in the global travel and hospitality industry were surveyed on whether their organization had an individual or team directly responsible for digital transformation. The majority of respondents, 27 percent, stated that their organization had a cross-functional team for digital transformation. Meanwhile, 16 percent of respondents, respectively, stated that they either had a third-party partner, such as a consultant or agency, or no one responsible for digital transformation.
