EMV of Instagram influencer posts worldwide in 2022, by followers
The average minimum earned media value (EMV) per post of Instagram mega-influencers with more than one million followers worldwide was 5,000 U.S. dollars in 2022. The average minimum EMV per post of macro-influencers with 500,000 to one million followers was 450 U.S. dollars, while the average maximum price was 14,350 U.S. dollars.