According to a survey conducted in 2022 in Vietnam, around 65 percent of surveyed enterprises used social media as a selling channel for their products. Social commerce, or the use of social media in selling products and services, has been on the rise in many countries in Southeast Asia in recent years, including Vietnam.
Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022
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Other statistics that may interest you Social commerce in Vietnam
Overview
5
- Premium Statistic Internet economy size SEA 2023, by country
- Premium Statistic E-commerce market value in Vietnam 2014-2023
- Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
- Premium Statistic Channel preference for online shopping Vietnam 2019-2022
- Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q4 2023
Social media usage
4
- Premium Statistic Social media users in Vietnam 2020-2029
- Premium Statistic Leading active social media apps among consumers Vietnam in Q3 2023, by generation
- Premium Statistic Daily time spent using social networks Vietnam Q2 2018-Q3 2023
- Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2023
Social commerce usage
4
- Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
- Premium Statistic Usage of social media for brand research Vietnam Q3 2023, by platform type
- Premium Statistic Share of enterprises using social commerce Vietnam 2019-2022
- Premium Statistic Share of enterprises advertising on social media in Vietnam 2019-2022
Social commerce platforms
4
- Premium Statistic Social media platforms used for shopping Vietnam 2023
- Premium Statistic Internet users using Facebook for online shopping Vietnam Q4 2023, by generation
- Premium Statistic Share of people using TikTok for online shopping in Vietnam Q3 2023, by generation
- Premium Statistic Share of enterprise websites/apps integrated social media Vietnam 2023, by platform
Social commerce products
4
- Premium Statistic Most purchased items among consumers on social media Vietnam 2023
- Premium Statistic Leading FMCG categories for social commerce purchases Vietnam 2022, by value share
- Premium Statistic Fastest-growing FMCG categories for social commerce purchases Vietnam 2022
- Premium Statistic Influence of social media on consumer purchase decision in Vietnam 2022, by category
Influencer marketing
4
- Premium Statistic Share of people who followed social media influencers Vietnam 2023
- Premium Statistic Share of people who purchased a product due to influencer endorsement Vietnam 2023
- Premium Statistic Type of influencers whose endorsed products were purchased by people in Vietnam 2023
- Premium Statistic Products purchased by consumers based on influencer endorsement in Vietnam 2023
Consumer behavior
5
- Premium Statistic Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
- Premium Statistic Increase in online spending of consumer goods Vietnam 2022, by online platform type
- Premium Statistic Frequency of using social commerce Vietnam 2023
- Premium Statistic Main reasons for shopping on social media Vietnam 2023
- Premium Statistic Main barriers to shopping on social media Vietnam 2023
Further related statistics
11
- Social commerce brand competitiveness index in South Korea 2017
- Social commerce customer satisfaction index in South Korea 2017
- Etsy: repeat and first-time buyers 2011-2018
- U.S. consumer satisfaction with chatbot customer service 2022
- E-commerce market value forecast in Indonesia 2017 by type
- Value of M&A deals in the social commerce India 2015-2021
- Social media usage for brand research among U.S. Facebook users 2016, by age group
- U.S. consumer expectations of chat/virtual assistant purchase & service use 2016
- Etsy: global ad spend 2016-2022
- Number of M&A deals in the social commerce sector India 2014-2021
- Etsy: annual gross merchandise sales 2022, by platform
Further Content: You might find this interesting as well
Statistics
- Social commerce brand competitiveness index in South Korea 2017
- Social commerce customer satisfaction index in South Korea 2017
- Etsy: repeat and first-time buyers 2011-2018
- U.S. consumer satisfaction with chatbot customer service 2022
- E-commerce market value forecast in Indonesia 2017 by type
- Value of M&A deals in the social commerce India 2015-2021
- Social media usage for brand research among U.S. Facebook users 2016, by age group
- U.S. consumer expectations of chat/virtual assistant purchase & service use 2016
- Etsy: global ad spend 2016-2022
- Number of M&A deals in the social commerce sector India 2014-2021
- Etsy: annual gross merchandise sales 2022, by platform
iDea. (July 25, 2023). Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/
iDea. "Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022." Chart. July 25, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/
iDea. (2023). Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/
iDea. "Share of Enterprises That Sell Products on Social Media Platforms in Vietnam from 2019 to 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/
iDea, Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022 Statista, https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/ (last visited June 17, 2024)
Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/