According to a study from 2021, people had different ways of discovering new podcasts. The most popular way in the United States was finding new podcasts through the recommendations from friends, family, and work colleagues with 37 percent of surveyed people using this method. In Europe, however, most people, namely 39 percent of respondents, searched the internet to find new podcasts.
Ways in which people discover new podcasts in the Unites States and Europe in 2021
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Other statistics that may interest you Podcasting in the U.S.
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Audience overview
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Audience demographics
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- Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2022, by age group
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Consumption
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- Premium Statistic Share of monthly podcast listeners in selected markets worldwide 2021, by country
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Reuters Institute for the Study of Journalism. (September 13, 2021). Ways in which people discover new podcasts in the Unites States and Europe in 2021 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1271866/podcasts-discovery-united-states-europe/
Reuters Institute for the Study of Journalism. "Ways in which people discover new podcasts in the Unites States and Europe in 2021." Chart. September 13, 2021. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1271866/podcasts-discovery-united-states-europe/
Reuters Institute for the Study of Journalism. (2021). Ways in which people discover new podcasts in the Unites States and Europe in 2021. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1271866/podcasts-discovery-united-states-europe/
Reuters Institute for the Study of Journalism. "Ways in Which People Discover New Podcasts in The Unites States and Europe in 2021." Statista, Statista Inc., 13 Sep 2021, https://www.statista.com/statistics/1271866/podcasts-discovery-united-states-europe/
Reuters Institute for the Study of Journalism, Ways in which people discover new podcasts in the Unites States and Europe in 2021 Statista, https://www.statista.com/statistics/1271866/podcasts-discovery-united-states-europe/ (last visited June 16, 2024)
Ways in which people discover new podcasts in the Unites States and Europe in 2021 [Graph], Reuters Institute for the Study of Journalism, September 13, 2021. [Online]. Available: https://www.statista.com/statistics/1271866/podcasts-discovery-united-states-europe/