Frequency of using Amazon Prime Video in the U.S. 2022, by gender
According to a survey conducted in the United States in November 2022, around 15 percent of respondents watched the subscription video-on-demand (SVOD) platform Amazon Prime Video every day in the month prior to the survey. The share of daily viewers is equally large among male and female users. By contrast, almost half of the respondents (46 percent) stated to not have used the streaming service at all.