In 2022, shoppers in Sweden planned to do roughly 22 percent of their holiday shopping on Black Friday. Around 15 percent of Finnish consumers' holiday shopping was planned for Black Friday that same year.
Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country
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Klarna. (December 12, 2023). Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
Klarna. "Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country." Chart. December 12, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
Klarna. (2023). Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
Klarna. "Average Share of Total Holiday Shopping Planned by Nordic Shoppers for Black Friday in 2022, by Country." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/
Klarna, Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country Statista, https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/ (last visited June 16, 2024)
Average share of total holiday shopping planned by Nordic shoppers for Black Friday in 2022, by country [Graph], Klarna, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1281690/holiday-shopping-planned-black-friday-nordics/