The digital marketing tools market in Japan was valued at 282.8 billion Japanese yen in 2022. Due to factors such as an increasing adoption at small and medium-sized enterprises (SMEs) and the use of generative artificial intelligence (AI) for automation purposes, it was expected that the market would grow further and reach a value of 415.7 billion yen by 2026.
Sales value of the digital marketing tools market in Japan from 2022 to 2023 with a forecast until 2026
(in billion Japanese yen)
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Sales value in billion Japanese yen
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Digital marketing tool refers to software and applications utilized by enterprises for digital marketing. In this research, digital marketing software indicates six digital marketing software segments: marketing automation (MA), customer relationship management (CRM), data management platform (DMP), customer data platform (CDP), account-based marketing tool (ABM), and marketing video production.
100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.
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Yano Research. (September 12, 2023). Sales value of the digital marketing tools market in Japan from 2022 to 2023 with a forecast until 2026 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. "Sales value of the digital marketing tools market in Japan from 2022 to 2023 with a forecast until 2026 (in billion Japanese yen)." Chart. September 12, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. (2023). Sales value of the digital marketing tools market in Japan from 2022 to 2023 with a forecast until 2026 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. "Sales Value of The Digital Marketing Tools Market in Japan from 2022 to 2023 with a Forecast until 2026 (in Billion Japanese Yen)." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research, Sales value of the digital marketing tools market in Japan from 2022 to 2023 with a forecast until 2026 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/ (last visited June 18, 2024)
Sales value of the digital marketing tools market in Japan from 2022 to 2023 with a forecast until 2026 (in billion Japanese yen) [Graph], Yano Research, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/