In 2022, roughly 699.8 million euros was spent on digital advertising in Finland. This was an increase of 9.8 percent from 2021. Over the past decade, online advertising grew significantly and more than doubled between 2013 and 2021. This type of advertising includes various online advertising methods such as display, instream and outstream video, mobile, native advertising, social media, and search engine marketing.
Online advertising expenditure in Finland from 2012 to 2022
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The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."
Figures for years 2012 to 2021 were previously published by the source.
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Kantar TNS Finland. (January 31, 2023). Online advertising expenditure in Finland from 2012 to 2022 (in million euros) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. "Online advertising expenditure in Finland from 2012 to 2022 (in million euros)." Chart. January 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. (2023). Online advertising expenditure in Finland from 2012 to 2022 (in million euros). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. "Online Advertising Expenditure in Finland from 2012 to 2022 (in Million Euros)." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland, Online advertising expenditure in Finland from 2012 to 2022 (in million euros) Statista, https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/ (last visited June 18, 2024)
Online advertising expenditure in Finland from 2012 to 2022 (in million euros) [Graph], Kantar TNS Finland, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/