Twitch brand profile in the UK 2023

How high is the brand awareness of Twitch in the UK?
When it comes to social media users, brand awareness of Twitch is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Twitch in the UK?
In total, 12% of UK social media users say they like Twitch.

What is the usage share of Twitch in the UK?
All in all, 10% of social media users in the UK use Twitch.

How loyal are the users of Twitch?
Around 8% of social media users in the UK say they are likely to use Twitch again.

What's the buzz around Twitch in the UK?
In May and June 2023, about 7% of UK social media users had heard about Twitch in the media, on social media, or in advertising over the past four weeks.

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