According to a survey among affluent consumers in Asia in 2023, 51.5 percent of the respondents followed a brand on social media in the past three months. In addition, 19.5 percent of the respondents sent a private message to a brand on social media in the past three months.
Behavior of luxury shoppers related to social media in Asia as of third quarter 2023
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Other statistics that may interest you Social commerce in Indonesia
Overview
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Social commerce platforms
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Live shopping
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Consumer behavior and preferences
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Altiant. (October 29, 2023). Behavior of luxury shoppers related to social media in Asia as of third quarter 2023 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. "Behavior of luxury shoppers related to social media in Asia as of third quarter 2023." Chart. October 29, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. (2023). Behavior of luxury shoppers related to social media in Asia as of third quarter 2023. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. "Behavior of Luxury Shoppers Related to Social Media in Asia as of Third Quarter 2023." Statista, Statista Inc., 29 Oct 2023, https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant, Behavior of luxury shoppers related to social media in Asia as of third quarter 2023 Statista, https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/ (last visited June 17, 2024)
Behavior of luxury shoppers related to social media in Asia as of third quarter 2023 [Graph], Altiant, October 29, 2023. [Online]. Available: https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/